When is a Deal not a Deal?

Posted on | November 5, 2007 |

I’ve been making daily posts for just over two months but I’ve only been outlining detailed grocery pricing since October 18th.

After posting about yesterday’s Wild Oats stock-up shopping trip, I took a quick look through some of my other more recent grocery posts. I wasn’t surprised but was definitely a bit chagrined to find that even though I stuck to sale items yesterday and received an additional 10% off, I paid more for several items than I would have paid at my preferred grocery stores — Kroger’s and Vitamin Cottage.

I’ve decided to devote a page of my new pocket notebook to tracking grocery prices on our most commonly purchased items. Following is the data I’ve collected from a quick look back at the last two month’s worth of receipts. I’ll update during my next few grocery trips and fill in the blanks.

* indicates a store sale price but does not include the one-time 10% discount.