Return on our Clothing “Investments”

The last of my eBay auc­tions ended yes­ter­day. It cer­tainly doesn’t take a finan­cial genius to real­ize that Hanna Ander­s­son was clearly the lead­ing brand for get­ting a return on my cloth­ing “investments.”

I hope you can guess that I’m speak­ing tongue-in-cheek here about view­ing cloth­ing expen­di­tures as invest­ments. Still, I can’t argue with the fact that some­one paid $71.00 for three pair of Hanna Ander­s­son long johns that prob­a­bly cost me a total of $75.00 brand new. Sure, I “lost” $4.00 on the deal over­all but each pair had given us at least 1 cal­en­dar year of ser­vice, prob­a­bly more, and one pair had been The Daughter’s before being handed down to The Son so it gave us no less than, and likely way more than, two years of ser­vice. So if you look at it another way, that’s a $1.00 per pair per year of ultra-comfort PJ use.

True, not all of my auc­tions for Hanna Ander­s­son gar­ments did quite as well as the lot of three pair of long johns. But over­all, HA hands-down brought in the most bid­ders and the high­est bids.

The brand that came in sec­ond for pro­vid­ing the best resale return com­pared to orig­i­nal cost was Colum­bia. I sold The Son’s win­ter jacket and snow pants for very near to, if not over, what I orig­i­nally paid for the set at Marshall’s last year.

Inter­est­ingly, The Gap brought in no higher resale prices than it’s lower priced cor­po­rate cousin brand, Old Navy. And nei­ther brand came close to meet­ing the return value that the Hanna Ander­s­son and Colum­bia brands brought in.

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